What do Telemarketers do?

Solicit donations or orders for goods or services over the telephone.

  • Deliver prepared sales talks, reading from scripts that describe products or services, in order to persuade potential customers to purchase a product or service or to make a donation.
  • Contact businesses or private individuals by telephone in order to solicit sales for goods or services, or to request donations for charitable causes.
  • Explain products or services and prices, and answer questions from customers.
  • Obtain customer information such as name, address, and payment method, and enter orders into computers.
  • Record names, addresses, purchases, and reactions of prospects contacted.
  • Adjust sales scripts to better target the needs and interests of specific individuals.
  • Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.
  • Answer telephone calls from potential customers who have been solicited through advertisements.
  • Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.
  • Maintain records of contacts, accounts, and orders.
  • Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
  • Conduct client or market surveys in order to obtain information about potential customers.

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Necessary Skills

  • Speaking
  • Persuasion
  • Active Listening
  • Service Orientation
  • Social Perceptiveness
  • Critical Thinking
  • Reading Comprehension